Creating the survey

i.e. who are the potential advertisers

• Recruitment agencies
• Companies recruiting direct
• Publishers
• Tool vendors
• Platform vendors
• Events organisers

1. Job title / Role
2. Experience in IT
3. Age (brackets)
4. Qualifications: None, High School, Computing Degree, Non-Computing degree, Higher
5. Purchasing authority
6. Contractor / Permanent / Consultant
7. Time since last job change
8. Primary language used
9. Secondary language used
10. Language favoured
11. Primary Operating system
12. Tools Used
13. IDE/Editor used
14. Location
15. Domain of work
16. Number of books purchased in the last year
17. Number of (paid for) industry events attended in last year
18. Are you an current ACCU member? (if going to ACCU general) and then Are you a lapsed ACCU member?

Lets assume we are going to use an online service.

• SurveyMonkey.com - $20 per month, 1000 responses per month. We use this at Actix, its OK but doesn't have advanced features, I think we can pay for a monthly account, download the responses and cancel. We can get a free membership, put up our survey, do a couple of tests (e.g. ACCU committee), refine it then do it for real.