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Title:Just Keep Shipping
Proposer: Thaddaeus Frogley
Type: Case Study
Duration: 90 mins
Description:
Launching is no longer the end goal, it's just the beginning.
The adoption of the internet, mobile devices, and digital software delivery are becoming ubiquitous.
Software companies all over the world are shifting to a model where software is
a service, not a product.
There is a customer expectation that the value of the product will improve over time without any effort on their part. Your competitors applications update to have the all latest features automatically in background. Do yours?
Keeping a service running successfully means juggling a variety of often conflicting demands.
Your customers expect you to tell them whats coming, and deliver on that promise.
You need to be able to react quickly to unexpected opportunities.
You need to be able to fix problems as soon as they are found.
You need to be able to do all this, continuously, without burning out your team. You don't get to crunch then take a two week holiday anymore, because your next update is next week.
How?
In this no-holds-barred talk, Thaddaeus will share some of the lessons learnt by the CSR team in balancing these requirements. Whether they are planning for a first release, or already working on updates, the audience should come away with a better understanding of what it takes to keep a product live, without losing all their customers or hair.